by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results. Selling strictly media buys or signage assets is no longer sufficient. By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships
by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report
by Murray Cohn – January 2013 Part 1 “I want it all. I want it now.” On a recent team visit I met an entry level ticket seller who’d been there two months. He said, “Murray, I am ready to manage my own staff. I know everything I need to learn about ticket sales.” Laughing,…Continue Reading How to manage the new generation of sellers
by Kirk Wakefield – October 2012 The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by Murray Cohn from the NBA office. Yes, that’s Haley Hosch, our superstar 2007 S3 graduate. If you’re going to make a good first impression, you have to have a walk-up song….Continue Reading The 2012 S3 Board Meeting: In Pictures