Why do parents, teachers, politicians, managers and salespeople continue bad practices? Four reasons and the ways we express them are: We do what was done to us and assume it was best practice. “Look at me, I turned out OK didn’t I?” We lack the depth and breadth of relevant education to recognize bad practices….Continue Reading How Sales Management in Pro Sports Can Catch Up to Corporate America
An Internship Model for Sports Sales, Marketing, CRM & Analytics
by Kirk Wakefield – January 2017 After arranging & supervising hundreds of sports internships for the last dozen or so years, Dr. Darryl Lehnus and I devised a system that works well for us. Ideally, partners provide the internship with the same objective of developing and evaluating talent in view of future employment there or…Continue Reading An Internship Model for Sports Sales, Marketing, CRM & Analytics