by Angelina Lawton – January 2014
Partners want more. Teams want to GIVE more.
In recent times, PowerPoint presentations WERE considered trend setting and innovative. But, as we all know we live in a rapidly changing technology driven world. What was once standard is now being quickly replaced by anything digital teams can get their hands on.
Digital budgets are one of the fastest growing line items in franchise budgets. The standards are rapidly changing for how teams want to PITCH and go after sponsorship dollars. This is really why Sportsdigita decided to help teams in the sports sponsorship space with the creation of the Digideck platform.
After leaving the Tampa Bay Lightning and starting Sportsdigita, I have seen a growing trend of teams, venues and leagues wanting to do m
ore with their branding, story and presentation decks. With two years in the making, we’ve basically built an entire company on teams wanting to better present themselves and be more creative in going after sponsorship dollars. And now, we’ve provided them with an innovative vehicle to do just that.
The need for strategic integration
Organizations already have all the assets, inventory and history. We help them strategize and put it all under one interactive digital umbrella. This kind of integration forces a team or venue to rethink what they have done for so long and really hone in on the story they are trying to tell and why someone should partner with them.
“The Digideck platform provides an innovative solution for Kroenke Sports & Entertainment,” said Christy Grady, Vice President of Partnership Marketing. “The Digideck provides a dynamic solution for telling the Kroenke Sports & Entertainment story to our prospects and current partners. We are able to provide significant insight into each of our team’s brands and potential partnership opportunities giving people a true sense of just how powerful it can be to partner with multiple KSE properties across different platforms.”
No more flying solo
At first, the strategic process can seem overwhelming, but once our partners immerse themselves in the process and start to understand the end goal and see the finished product – it all becomes worth it. The complete Digideck provides a highly branded unified message that is presented the same way by all salespeople with a blessing from the entire organization. The days of the lone salesperson recreating each and every deck by cutting and pasting logos themselves with possibly outdated branding is now a thing of the past.
The Digideck is a very cutting edge leading interactive alternative to traditional presentations. It’s a first-of-its-kind digital platform that allows for the inclusion of award-winning design, video, motion graphics, analytics and 360-degree game day panoramas of in-venue sponsor inventory using our own groundbreaking logo integration technology.
Leading the way to sponsorship revenue
The Digideck is now used in every major pro league with 60-plus professional teams, including the Seattle Seahawks, Los Angeles Lakers, Dallas Stars, NASCAR, Cleveland Indians, San Diego Chargers, Minnesota Timberwolves, San Jose Sharks, Dallas Mavericks, and Kroenke Sports & Entertainment. These clients take advantage of the many features of the Digideck shown below (click on picture to pause).
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If you are interested in bringing your partnership inventory and story to life, feel free to explore further on our website or contact us HERE for more information.