by Jeannette Salas – April 2013 Social Media, Networking, Common 1st Year Mistakes, and Tips for Success Social media shows up in the most unusual places Employers frequently search candidates on Facebook, Twitter, Google+, Linked In, and blogs to see what they find. Maybe they find a cute picture of your dog (Griffie, above). Or…Continue Reading Can social media make or break interview chances?
by Ken Troupe – March 2013 Last month we talked about the importance of laying the foundation for your personal brand. Now let’s turn to the tools of the trade to communicate your personal brand online. Twitter [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Twitter allows for another channel of communication with your customers…Continue Reading What does your Twitter and LinkedIn say about your personal brand?
by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools
by Ken Troupe – February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.” But what about your personal brand? It used to be only people like Dion Sanders, Oprah, or Martha Stewart needed to worry about their personal brands….Continue Reading Establishing Your Personal Brand