by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Kirk Wakefield – January 2014 The Digital Fan Engagement Conference to be held March 3-4, 2014, in Dallas (TX) looks promising. Q1 Productions, a leading organizer of research-based, education program content, shared some content with us from some of the leading presenters. These interviews are posted in full on the Q1 productions blog and…Continue Reading Why you should go to the Digital Sports Fan Engagement Conference
by Tom Hughes – September 2013 “If I had a dollar to spend on marketing why would I spend it on sponsorship?” –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of…Continue Reading Sponsorship Success is Defined by the Numbers You Measure
by Drew Mitchell – June 2013 A crummy commercial? A Christmas Story is one of my favorite classic holiday movies, an opinion likely shared by many of you given how it seems to run 24/7 on TBS during the Christmas season. As my family gathers around the Christmas tree each year we laugh at the great…Continue Reading Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)
by Matt Briggs – March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engagement for football clubs. The Premier League is a world wide brand and online means messages instantly disseminate around the globe. Just look at…Continue Reading How NOT to run a team Twitter account