Tag: creative ideas

Want a QUICKWAY for a great activation strategy?

by Itzayana Aguirre – February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, shared this creative partnership activation strategy: If the basketball team makes eight 3-point shots, everyone at the game wins a free slushie from our local convenience store partner, Quickway. We keep track…Continue Reading Want a QUICKWAY for a great activation strategy?

6 Creative Tips to Build Fan Loyalty

by Jeff Tanner – July 2015 Loyalty programs have been around now for thirty years. The first were travel programs, created initially by Hal Brierly for companies like American Airlines and Hilton. After three decades, we’ve learned a few things about what works and what doesn’t. One of the things we’ve learned: You don’t need…Continue Reading 6 Creative Tips to Build Fan Loyalty

Selling Collegiate Sports: Happy Customers = Sales

by Bryce Killingsworth – May 2014 Collegiate ticket sales departments continue to expand. Some hired into these new sales positions have training in professional selling, while others may have worked their ways through college internships into the first open position that suits their aptitudes and attitudes. So, whether we are trained to sell or are…Continue Reading Selling Collegiate Sports: Happy Customers = Sales