How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos

How two brothers made it big in pro sports: Colin Faulkner, Chicago Cubs and Chris Faulkner, Denver Broncos
by Kirk Wakefield – November 2016

Note: In this re-release (first posted April 1, 2013), we congratulate Colin Faulkner, and the 2016 World Champion Chicago Cubs, for catching up to brother Chris Faulkner, whose Denver Broncos won the 2016 Super Bowl.


Colin and Chris Faulkner

S3 Board Member Spotlight

Colin Faulkner
Colin Faulkner
Chris Faulkner
Chris Faulkner

Brothers. Friends. Sports.

These three words bind Chris and Colin Faulkner together as one of the few sets of brothers in the business of sports.

Colin is the Vice President of Sales & Partnerships with the Chicago Cubs. Chris is Manager of Club Seat Sales and Service with the Denver Broncos. Each took different routes getting into their careers.

Overcoming rejection

Colin’s experience with Baylor’s call center and the Waco Wizards (surprise: a defunct hockey team) reinforced his desire to enter sports after graduating from Baylor (1998).

Part of Colin’s motivation today stems from his early days searching for an entry level position. The S3 program’s own, Dr. Darryl Lehnus, then Associate Athletic Director over sales & marketing, spurned Colin for an internship while Colin was working towards his undergraduate degree. Then following scores of applications, Colin’s resume eventually landed in the hands of Shawn McGee of the old Dallas Burn where Colin received his only offer. What happened to all those rejection letters? Fifteen years later they still have their own special place in Colin’s desk. 

Colin went on to prove himself as an account executive with the then combined Texas Rangers/Dallas Stars group before moving to roles with the Stars as the Director of Ticket Sales (2002),Vice President of Ticket Sales (2004), Sr. Vice President of Ticket Sales & Service (2007), and Sr. VP of Marketing (2009). Fulfilling a lifelong dream, Colin was selected as the Vice President of Ticket Sales & Service with the Chicago Cubs (2010) before his recent promotion this spring to include corporate partnerships.

Operations, IT or Sales?

Chris started out with idea of working in operations or IT for a professional team after graduating from Baylor (2001). In his search, Chris quickly learned the lifeblood of an organization was in sales – and the best entry point.  After beginning with the Colorado Rockies, Chris moved into a senior account executive position with the Texas Rangers (2003) before promotions to Group Sales manager (2005) and then Director of Ticket Sales (2007). Following, Chris moved west as the Director of Ticket Sales for the Colorado Crush (2008) before moving across town to sell premium seats for the Broncos (2009) to ultimately assume his current position as Manager of the department (2010).

Work ethic = Success

The brothers share beliefs about what leads to success. Working for good managers helps paves the way. They believe in working hard, having a good attitude and working smart. As Chris points out, sales is purely an effort-based position, “Put in the work and put in the hours.”

Mentors play a role in the success of anyone who moves up the ranks. Geoff Moore, Colin’s mentor, is quick to share his thoughts on Colin’s work ethic and attitude:

“Colin has true character. He is competitive, intelligent and curious. But, his most important quality is his optimism. He believes his hard work will make a difference. This combination of talent and work effort make him a great employee and leader.

Similarly, Andy Silverman, shared from his experiences with Chris:

Chris is a true professional at every level.  From my many years working alongside Chris at the Texas Rangers, to his current role running Premium Sales at the Denver Broncos, Chris not only has my utmost respect but admiration as a true sales professional.   I consider Chris a master of his craft and even more importantly a trusted friend and confidant.

Having a Brother in Sports

Chris and Colin get along, well, just like brothers. They benefit from each other’s experiences, frequently texting each other to share updates, bounce ideas off the other, and share in each other’s successes. Although Chris feels some pressure to keep up with his older brother, they don’t feel like they compete with each other since both have done well in their careers.  Colin said that if he had the option to hire Chris to work for him, he probably wouldn’t because Chris is in such a good situation right now.

Two well-known brothers in sports are the Leiweke brothers, Tim and Tod, and the Yormark brothers, Brett and Michael. Give the Faulkner brothers a few years. When you see them on the front of Forbes magazine, remember you saw them featured first on the S3 Report!

Faulkner Brothers
Mark McCartney, CT Steckel, Chris Faulkner, Colin Faulkner, Brad Oswalt, and John Alexander at  Reliant Stadium for Baylor’s run to the Elite 8 (2010)

Just trust me

Just trust me
by Lolly Daskal – May 2013

Imagine

Imagine telling someone: “I’m going to be taking you on a long, dangerous, and difficult trip. There will be times you are likely to be very uncomfortable, and there may be terrible storms. I’m not going to tell you where we are going, why we are going, when we are going, or how we will get there. Just TRUST ME.”

How do you think that would make anyone feel?

When a leader implements organizational change – when a boss makes major decisions affecting employees – it doesn’t work to say “just trust me.”

Like frightened children, people will come up with all kinds of reasons to resist and refuse why they do not want to come along on the trip – even if it’s a good one![dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]

The CMO’s View

Sales managers develop trust based on this basic formula:

Trust = Rapport X Credibility
Risk

Alan See
Alan See

The manager, or anyone in a relationship, does things to develop and build rapport and credibility, while also doing things to reduce perceived risks for the other. The relationship won’t move forward without trust. [/dropshadowbox]

Most of us do not want to take trips into the unknown and without a destination.

Telling people “just trust me” is naiveté at its worst.

It shows an enormous amount of disrespect, sometimes dishonesty, and maybe just delusional!

In the sports business today, trust has to be earned. In leadership today, trust has to be gained.

What is trust?

  1. Trust is  being congruent. Match your words with your actions; what you say you will do you do.  Being trusted is being dependable.
  2. Trust is embracing transparency. When it comes to trust, the more you reveal the more you can see. When trust is transparent it can be embraced.
  3. Trust is  honoring promises. Keep what you promised. Better yet, go the extra mile and deliver more than you promised.
  4. Trust is a two-way street. To make someone trustworthy, you need to trust them first. The best way to find out if you can trust somebody is to trust them.
  5. Trust is risk. Trust lies between faith and probability. To risk is to put yourself out of your comfort zone. Take the risk and have the faith and trust to pull you through.
  6. Trust is a relationship. Trust begins with the self in relationship with another.  Trust others as you would wish to be trusted.
  7. Trust is the glue helping us stick through organizational change. Trust is foundational to holding us together.

[dropshadowbox align=”center” effect=”lifted-both” width=”450px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] How am I going to lead today? 

  • Trust my people so they can engage and be part of the change.
  • Trust my people so they can enroll and add value to the change.
  • Trust my people so they can embrace and understand and respect the change.[/dropshadowbox]

Lead from within: Any leader who says “just trust me”  expecting loyalty will get a group of employees resenting the journey instead of enjoying the adventure.

Trust  grasps others on your team at their innermost core of loyalty.