[dropshadowbox align=”left” effect=”perspective-left” width=”250px” height=”150px” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ] Register here. [/dropshadowbox] Benefits of joining the S3 Report Receive immediate brief notices of new best practices articles written by sports marketing & sales executives when published. Participate in the annual state of the industry study (November) of sports executives, managers, and employees. Network with other…Continue Reading Register with the S3 Report
How to turn ad agencies into influencers, allies, and advocates
by Bill Boyce – January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, understand how an ad agency works. Agencies are divided into three basic functions with whom we interact: account management/client servicing, creative, and media planning…Continue Reading How to turn ad agencies into influencers, allies, and advocates