by Don Roy – December 2014 John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset any…Continue Reading Who owns your brand? (Hint: it’s not you)
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
by Kirk Wakefield – December 2014 The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School…Continue Reading The 2014 S3 Board Meeting in Pictures
by Drew Ribarchak – December 2014 Every sales manager wants the team to sell more full season plans, lower level seats and premium inventory. In-depth metrics allows you to reinforce and hold reps accountable to the goals and objectives your department wishes to achieve instead of saying the basic anecdote of “sell more X.” The…Continue Reading Using In-Depth Metrics to Improve Sales Rep Performance