by Katie Morgan – September 2013 With insights from the Texas Rangers, Milwaukee Brewers, Oakland A’s, and San Diego Padres Whether you work with Microsoft Dynamics, Sales Force, or any other system, the key to maintaining a quality database system lies in the validity of data. Teams constantly struggle with data from different sources. For…Continue Reading Is your CRM team paying enough attention to data quality?
by Tom Hughes – September 2013 “If I had a dollar to spend on marketing why would I spend it on sponsorship?” –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of…Continue Reading Sponsorship Success is Defined by the Numbers You Measure
by Jason Fortune – September 2013 Simple question, one would think. When we ask ourselves if we are coachable, most of us would say, “Absolutely I am.” But let’s dig a little deeper. Would your manager say you are coachable? If so, you will do four things. 1. Be Open Minded. Simple questions you should ask…Continue Reading Are you coachable?
by Kelly Cheeseman – September 2013 When the NHL announced in May that they will be expanding their highly successful outdoor game concept showcased by their New Year’s day Winter Classic, many critics asked how much is too much? I’d like to think of it as stepping outside the box, since so much of what…Continue Reading How can leagues and teams build excitement? Step outside your box! Literally.
by Brian Erenrich – September 2013 Co-authored with David Quill. At times it feels as if Generation X and Y have declared “war” on one another. Yet, instead of looking at the negatives (highlighted below), we need to focus on the positives and how we can collaborate. So let’s look at the good, the bad,…Continue Reading GenX and GenY: Tips for working with each other on the same team
by Bryce Killingsworth – September 2013 Connecting Fans What is customer service? Customer service is taking an ordinary situation and making it extraordinary. At Oklahoma State University, we implemented a newly developed retention program to build long-term relationships while providing supreme customer service. The retention program includes four representatives focused on (1) connecting with the…Continue Reading How to create a successful university season ticket holder retention program
by Kirk Wakefield – September 2013 Our Back-to-School September issue of the S3 Report includes two articles focused on selling NCAA sports: Bryce Killingsworth (Oklahoma State University) explains how and why their innovative STH retention program has been successful. Read more… Brian Erenrich and David Quill (both with Aspire at Georgia Tech) report on how…Continue Reading S3 Back to School