study – BaylorS3E

The Online Ticket Buyer: By the Numbers

Author By kirk_wakefield
Publication date October 21, 2016
Categories: 2016, Digital Strategy, Learn, Relate, Research

by Kirk Wakefield -October 2016 Nationwide Study of Recent Online Ticket Buyers Efficient and effective salespeople convert ticket buyers into season ticket holders and serve their needs. However, the secondary market is the primary market for many fans who do not differentiate between buying from StubHub, TicketMaster or the team’s website. What do these buyers look…Continue Reading The Online Ticket Buyer: By the Numbers

How would you describe your social media fans to sponsors?

Author By kirk_wakefield
Publication date August 1, 2013
Categories: 2013, Digital Strategy, Learn, Relate, Research, Social Media
No Comments on How would you describe your social media fans to sponsors?

by Kirk Wakefield – August 2013 Brands highly prioritize social media engagement when partnering with sports properties. But who are these social media fans? Who are we reaching with the team’s social media? Earlier this year we sampled registered users from a professional franchise (N = 469). The chart below displays the results of a…Continue Reading How would you describe your social media fans to sponsors?