by Shane Hildreth – May 2013 Think back to your childhood. You’re playing with your friends in the front yard and a four letter word comes flying out of your mouth just as your mom walks outside. And just like that, you’re grounded. You knew you shouldn’t have said it, but it’s just a word…What’s…Continue Reading No…A Four Letter Word
by Kirk Wakefield – January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group: Click here.[dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#F5F6CE” border_width=”1″ border_color=”#dddddd” ]Content Categories: Selling Sports: tickets, experiences, sponsorships, premium/VIP Leadership: Leadership Freak and guest columns S3 Spotlight on alumni and board members[/dropshadowbox] Access: All current month articles are available…Continue Reading Welcome to the Sports Sponsorship & Sales (S3) Report
by Bill Boyce – January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, understand how an ad agency works. Agencies are divided into three basic functions with whom we interact: account management/client servicing, creative, and media planning…Continue Reading How to turn ad agencies into influencers, allies, and advocates
by Kirk Wakefield – October 2012 The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by Murray Cohn from the NBA office. Yes, that’s Haley Hosch, our superstar 2007 S3 graduate. If you’re going to make a good first impression, you have to have a walk-up song….Continue Reading The 2012 S3 Board Meeting: In Pictures