Tag: sales leads

Who’s your Hottest Lead? How to Leverage Post-Sale Opportunities

by David Pierce – February 2014 Identifying highly qualified leads can be an arduous, time consuming process. As a result, it is important to maximize every opportunity with your hottest leads. Who is your hottest lead? Instead of looking to the CRM system or hoping for a better leads list, think of your hottest lead…Continue Reading Who’s your Hottest Lead? How to Leverage Post-Sale Opportunities

How can sales & marketing get along?

by Lynn Wittenburg – January 2014 I’m often asked how sales & marketing should work together and if they can. There always seems to be tension between the two in most sports organizations, even though fundamentally they should be integrated. Since I spent eight years selling tickets before crossing over into the world of marketing,…Continue Reading How can sales & marketing get along?