2015 Baylor S3 Board Meeting in Pictures

2015 Baylor S3 Board Meeting in Pictures
by Kirk Wakefield – October 2015

The 2015 Sports Sponsorship & Sales (S3) Board Meeting was held October 20-21 along the banks of the Brazos in beautiful Waco, Texas. With over 80 executives and managers attending and over 40 managers interviewing S3 juniors and seniors for internships and positions, it marked the 12th year of continuous growth for the program. The S3 program admits up to 38 highly qualified students into its junior class each year to focus on sports sales, CRM & sales analytics. In 2015, 97% of graduating seniors were placed in industry positions.

2015 S3 Board Meeting Attendees

First Last Organization First Last Organization First Last Organization
Alan Aldwell Pittsburgh Pirates George Killebrew Dallas Mavs Bryan Apgar Website Alive
Spencer Ambrosius LA FC Kenny Koperda Minnesota Timberwolves Jody Bell Pizza Hut
Deno Anagnost Tampa Bay Bucs Andre Luck Houston Astros Derek Blake La Quinta Inns & Suites
Lindsay Beale San Antonio Spurs Clark McCormack Dallas Mavericks Larry Brantley The Company of Others
Derek Beeman Houston Texans Matt McInnis FC Dallas John Burnett Consulting
Brandon Bittel AEG/LA Kings Shawn McIntosh Houston Dynamo Brooks Byers Sports Desk Media
Joe Clark San Antonio Spurs Eric McKenzie San Diego Padres Laura Cade La Quinta Inns & Suites
Matt Clark San Diego Padres Nick McNeil Pittsburgh Pirates Lynda Carrier-Metz Pizza Hut
Murray Cohn NBA Drew Mitchell Texas Legends Tory Castillo Jack Morton Agency
Elliott Crichfield Denver Nuggets Jayson Morgan Dallas Cowboys Travis Dillon The Marketing Arm
Hayley DiNaso Minnesota Timberwolves Brian Norman Philadelphia 76ers Eric Fernandez Sports Desk Media
Justin Dunn Columbus Blue Jackets Pat O’Connor MiLB Tom Fletcher IMG
Jeff Eldersveld Columbus Blue Jackets Sean O’Connor Charlotte Hornets Bill Guertin 800 Pound Gorilla
Rob Erwin Dallas Mavs Sarah Proctor Philadelphia 76ers Jon Heidtke Fox Sports Southwest
Chelsea Fenstermacher Philadelphis 76ers Mitch Ried Cleveland Cavs Hunter Klop General Motors
Shannon Fischer Houston Rockets Jay Riola Orlando Magic Jose Lozano The Company of Others
Makinzie Foos Memphis Grizzlies Joe Schiavi Detroit Pistons Ryan Luckey AT&T
Sean Foster Houston Dynamo Andrew Sidney Houston Rockets Dan Migala PCG
Travis Gafford Dallas Stars Steve Timms Houston Golf Assoc. Bill Moseley AT&T
Mitch Gall Air Force Academy Jake Vernon Minnesota Timberwolves Jay Ory IMG
Brian George IMG-Baylor Andrew Vitale Memphis Grizzlies Tom Parsons Time Warner Cable Business
Stephen Gray Austin Spurs Adam Vogel NY Mets David Peart Root Sports
Greg Grissom Houston Texans Wil Walters Minnesota Timberwolves Katie Scallan Gulf States Toyota
Flavil Hampsten San Jose Sharks Lauren Ward Houston Rockets Jake Shockley State Farm
Leslie Horn Dallas Stars Heidi Weingartner Dallas Cowboys Bill Spicer Consulting
Anthony Horton San Antonio Spurs Jake Winowich Houston Astros Tami Walker Phillips 66
Tyler Howell Portland Trail Blazers Tommy Wright Houston Golf Assoc.
Chase Jolesch Baylor Athletics Tickets Justin Wynter Austin Spurs
Chase Kanaly Houston Astros Rob Zuer Denver Nuggets

2015 S3 Awards

Hunter Klop, District Sales Manager, presented the Chevrolet 2015 awards for outstanding service to the S3 program. Heidi Weingartner, Chief HR Officer of the Dallas Cowboys, received the Chevrolet Award for Outstanding Team Board Member. Kelly Roddy, President of Schlotzsky’s, was recognized as the Chevrolet Outstanding Corporate Board Member. The Chevrolet Award for Outstanding S3 Alumnus went to Brian George (S3 ’07), General Manager of IMG/Baylor. The Chevrolet Outstanding S3 Report Writer Award went to Andre Luck, Manager of Inside Sales at the Houston Astros, for his article, “5 Characteristics of the Best Salespeople.”

S3 Board in Pictures

Tami T. Walker
Tami T. Walker

The Phillips 66 S3 Banquet was held at the Hilton in Waco, Texas. Special thanks to Tami T. Walker, Phillips 66, for helping us enjoy the evening with fine food & festivities! Pat O’Conner, President & CEO of MiLB, was guest speaker, hosted by Dan Migala (see cover photo).

 

 

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The board meeting was held at the new Paul L. Foster Campus for Innovation and Business on the Baylor campus. Drew Mitchell (S3 ’06), CRO of the Texas Legends, led a panel discussion on “Branding you: Making yourself stand out in the business of sports,” with Tami T. Walker (BU ’86), Phillips 66; Derek Blake (BU ’86), La Quinta Inns & Suites and Greg Grissom (BU ’94), Houston Texans. Murray Cohn, the NBA’s Vice President Team Ticket Sales, led a group of All-Star Managers to guide S3 majors to position themselves with positivity, work ethic, coachability, honesty & integrity and remembering that good is the enemy of great.

nba panel

Dan Migala led a panel discussion on “The Art of the Deal: Emerging Trends in Structuring Partnerships,” with panelists Jose Lozano (BU ’93), The Company, Brian George (S3 ’07), and Ryan Luckey, AT&T.  Bryan Apgar (S3 ’08), Website Alive, moderated a panel on “Selling in the Social Space,” with Joe Schaivi, Palace Sports, Mitch Ried, Cleveland Cavaliers, Andrew Vitale (S3 ’14), Memphis Grizzlies, and Brooks Byers (S3 ’14), Sports Desk Media.  You can find these and many more in the slideshow below!

We look forward to next year’s board meeting on October 11 & 12, 2016. For more information, contact Dr. Darryl Lehnus or Dr. Kirk Wakefield.

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Who owns your brand? (Hint: it’s not you)

Who owns your brand? (Hint: it’s not you)
by Don Roy – December 2014

John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.”

The really valuable asset  any company (or person) owns is the brand. The brand of the team and corporate partners is what  we market, by creating awareness, building associations, achieving preference, and influencing purchase behavior.

It’s Not Yours

John Stuart’s quote is poignant, but unfortunately misguided. Does the marketer own the brand? Sure, a firm has legal rights to its brand name and marks. But, who really owns the brand?

Your brand is owned in the hearts and minds of people in the world around you, namely your customers and product users. Key dimensions of the brand are:

  1. Brand image–a collection of perceptions. Where do those perceptions reside? In the minds of (non)customers.
  2. Brand experience–an interactive consumption engagement. Who is the central figure? The customer, without whom there is no experience.
  3. Brand relationship–without customers there are no relationships and no brand.
  4. Brand identity– how the company wants its brand, logo, marks and visual representations to be perceived by customers.

Companies design brand identities in hopes that customers and other stakeholders will have a strong sense of ownership based on the brand’s image, experience, and relationship.

Nashville Sounds Learn this Branding Lesson

The Nashville Sounds (AAA) have field a baseball team in thee Music City for nearly 40 years, calling Greer Stadium its home from 1978 to 2014. Next season, the Sounds begin play at First Tennessee Park, a modern facility built on the same grounds upon which Negro League and minor league baseball was played as far back as the late 1800s. In addition, 2015 will mark the beginning of a new affiliation agreement with the Oakland A’s.

The timing for updating the Nashville Sounds brand seemed ideal given the transition to a new stadium and new major league affiliation. So, team management unveiled an updated logo in October. The Sounds hired Brandiose, a San Diego-based branding agency. Eleven months of work went into the new logo.

Public reaction to the new logo has not been very positive. Why abandon red, a color used by the Sounds throughout its existence? Why use orange, a color better known and associated with the University of Tennessee? Why hire an out-of-state agency when Nashville has abundant creative talent among numerous agencies in the city? Is that the best that someone could do after 11 months of work? Why does it bear resemblance to a logo used by one of Nashville’s other professional sports teams (the Nashville Predators have a secondary logo featuring a guitar pick design)? The questions shared an underlying sentiment: Changes to our brand are in conflict with our relationship to the Nashville Sounds.

It’s about Community

old new gap logoThe Nashville Sounds organization is not the first to make missteps with a rebranding effort.For example, in 2010, Gap introduced an updated logo that lasted about one week before the public made their displeasure known. The company listened and brought back the old logo as Gap’s identity.

The backlash faced by the Nashville Sounds, while not nearly as intense, carries the same lesson. Brands matter to people. They form community with others who care.

Perhaps the worst outcome of the Nashville Sounds rebranding would have been if no one voiced opinions for or against the new logo. People complained because they cared, and they care because they feel a connection to the brand.

Brands are owned in the hearts and minds of the people that they touch. Marketers are the stewards of brands, managing the four dimensions (identity, image, experience, and relationship) to maximize their value. The takeaway from the Nashville Sounds rebranding is not that brand changes should be put to a vote — community is different from democracy. Internal decisions can have negative, albeit unintended, effects on brand relationships. Brand owners and brand marketers must appreciate the affinity customers and fans have for a brand carefully manage the process to maintain a positive relationship between the brand and customers.

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