by Jose Lozano – May 2015 It’s not news that traditional advertising reaches fewer people and fails to cut through the ever-increasing noise in our daily lives due to the fragmentation of the media ecosystem and, for those of us willing to admit it, an ever-shortening attention span. A silver lining for marketers is that…Continue Reading Sports Partnerships–not Sponsorships–Make the Investment Work for Your Brand
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
by Anne Rivers – January 2013 Whose brand is bigger? Knicks or Nets? What happens to teams as they move cities? Do people miss the Seattle SuperSonics? The LA Rams? How about moving the Nets from New Jersey to Brooklyn? Some New Jersey residents may miss the Nets, but the general public and basketball fans…Continue Reading The Nets move to Brooklyn: Brand boon or bust?