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What can teams learn from Manchester United? How to hang out with fans on Google+

Author By kirk_wakefield
Publication date April 1, 2014
Categories: 2014, Digital Strategy, Relate, Sell, Social Media, Sponsorships
No Comments on What can teams learn from Manchester United? How to hang out with fans on Google+

by Alex Stewart – April 2014 Manchester United is a global brand Manchester United, along with Real Madrid and Barcelona, have the most fans outside their own country. They can count on fans in emerging markets, especially Asia and Africa. The Red Devils may be suffering on the pitch currently, with the tenure of David…Continue Reading What can teams learn from Manchester United? How to hang out with fans on Google+

#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

Author By kirk_wakefield
Publication date March 1, 2014
Categories: 2014, Digital Strategy, Marketing, Relate, Social Media
No Comments on #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan

by Alex Stewart – March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands could only sit back and admire. Using a multi-platform approach to social media,…Continue Reading #LoveJu: How Juventus & Jeep Partner to Target the Digital Fan