fan experiences – BaylorS3E

How sponsorships can add to the fan experience

Author By kirk_wakefield
Publication date December 23, 2015
Categories: 2015, Experiences, Sell, Sponsorships
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by Lynda Carrier-Metz – December 2015 What is the first sponsorship question? The first question we ask as we develop each partnership with a sports team is: How can our involvement benefit our customers? The second question quickly follows: Will this partnership ultimately drive sales for our company? When I was in college (quite a…Continue Reading How sponsorships can add to the fan experience

How brands measure successful sponsor partnerships

Author By kirk_wakefield
Publication date December 2, 2014
Categories: 2014, Sell, Sponsorships
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by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships