commercials – BaylorS3E

Why the Super Bowl Ads Missed the Mark

Author By kirk_wakefield
Publication date February 2, 2015
Categories: 2015, Digital Strategy, Marketing, Relate, Social Media
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by Kirk Wakefield – February 2015 Advertisers for Super Bowl 49, at least I’m pretty sure that’s the number we’re on, collectively set the mark for most depressing ads ever. Sure, Fiat, Doritos, Snickers and Supercell did their best to entertain. These are ads we wouldn’t mind seeing again. Others, however, must have been reading…Continue Reading Why the Super Bowl Ads Missed the Mark

Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)

Author By kirk_wakefield
Publication date June 1, 2013
Categories: 2013, Sell, Sponsorships
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by Drew Mitchell – June 2013 A crummy commercial? A Christmas Story is one of my favorite classic holiday movies, an opinion likely shared by many of you given how it seems to run 24/7 on TBS during the Christmas season. As my family gathers around the Christmas tree each year we laugh at the great…Continue Reading Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)