by Don Roy – December 2014 John Stuart, former chairman of Quaker Oats, said “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” The really valuable asset any…Continue Reading Who owns your brand? (Hint: it’s not you)
Who owns your brand? (Hint: it’s not you)
