by Lauren Ward – August 2015 Fan loyalty is at the forefront of every team’s objectives. Loyalty is defined as “having or showing complete and constant support of someone or something.” Teams build loyalty in many ways: social media, events, player appearances and, of course, winning. Season ticket holders are a prime example of fan loyalty. They…Continue Reading 5 Best Practices to Create Loyalty with Corporate Partners
by Bryce Killingsworth – August 2015 [dropshadowbox align=”right” effect=”lifted-both” width=”350px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]In true collaborative spirit, this article was co-authored by Bryce Killingsworth, Development Associate in the School of Arts & Sciences, & Shane Crawford, Senior AVP of Leadership Gifts at Oklahoma State University. [/dropshadowbox]There’s a reason it’s cliche to say college athletics…Continue Reading Collaborating in Academics & Athletics: Events, Donors, and Development Professionals