Tag: inventory

How to Create Sponsorship Inventory & Activation Out of Thin Air

by Drew Mitchell – April 2014 After spending more than 8 years in the “Minor Leagues” (4 with Daktronics Sports Marketing and 4 with the Texas Legends), I have learned you can never have a shortage of creative inventory and thinking.  This is especially true in a competitive market space where you are up against…Continue Reading How to Create Sponsorship Inventory & Activation Out of Thin Air

Here’s a method to turn sponsorship assets into answers

by Bill Glenn – April 2013 Assets or answers? [dropshadowbox align=”right” effect=”lifted-both” width=”250px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Selling Blind I’m obviously not a big fan of blind, asset-based proposals where it is apparent that the property has no understanding of our brand and what we’re trying to accomplish. We get hundreds of these a week….Continue Reading Here’s a method to turn sponsorship assets into answers