Tag: Instagram

Social Media Strategy: Put your voice where the ears are

by Daniel Fleming – June 2013 “Put your voice where the ears are.” At least that’s the way Ohio University classmate and fellow S3 writer Ken Troupe puts it. Remove the name given to the internet-based communication platforms, social media, and look at what they actually are: FREE marketing outlets with the capability to reach…Continue Reading Social Media Strategy: Put your voice where the ears are

Social media in the NFL: Strategy and tools

by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools