Tag: Green Bay Packers

Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

by Travis Martin – June 2013 Kelly Roddy is President of Schlotzsky’s, a founding partner of the S3 Report. Leadership Challenge: Revitalizing the brand S3 Report: Since assuming leadership at Schlotzsky’s, what has been your greatest challenge as a leader? Kelly Roddy: After joining Schlotzsky’s in December 2007, it was clear the brand needed a…Continue Reading Three ways to revitalize your franchise’s brand: Leadership Q&A with Kelly Roddy

Social media in the NFL: Strategy and tools

by Nick Schenck – March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinterest, we collectively reach more than 1.4mm fans. We’re not alone in allocating resources toward social. McKinsey found that 39 percent of companies use social media…Continue Reading Social media in the NFL: Strategy and tools