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Sales Training: The Four Benefits of Waiting

Author By kirk_wakefield
Publication date January 31, 2015
Categories: 2015, Careers, Lead, Personal Development, Sales Management, Sales Training, Sell, Work ethic
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by Tom Parsons – January 2015 Heinz had a commercial with a slogan when I was young, “The best things come to those that wait.” The guy whose friends ditched him because he was waiting on the ketchup to come out of the bottle ended up on a date while the others twiddled their thumbs….Continue Reading Sales Training: The Four Benefits of Waiting

Sponsorship Success is Defined by the Numbers You Measure

Author By kirk_wakefield
Publication date September 2, 2013
Categories: 2013, Marketing, Sell, Sponsorships
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by Tom Hughes – September 2013 “If I had a dollar to spend on marketing why would I spend it on sponsorship?” –Typical CMO If I had a dollar for every time I’ve been asked a variation of that question over the years, I could probably afford a nice presenting sponsorship somewhere. One of…Continue Reading Sponsorship Success is Defined by the Numbers You Measure