Tag: Dallas Mavericks

Help us help you: How to utilize your marketing team to grow sales

by Alexis Sidney – October 2015 Successful sales teams build strong relationships. Client relationships are important. Building strong relationships within the company and specifically with the marketing department is also important. Marketers support revenue generating goals by crafting a strong and memorable message, building an effective and integrated promotional plan, and reaching beyond the typical…Continue Reading Help us help you: How to utilize your marketing team to grow sales

How to Get Into Sponsorship Sales

by Brooks Byers – October 2014 The Dallas Mavericks’ George Killebrew, the San Antonio Spurs’ Jeanne Garza and Baylor IMG’s Brian George shared advice and experiences in the sponsorship field at the Baylor S3 Club meeting on October 8th. Courtesy of Fox Sports Southwest and Fox Sports 1, we also provided some lucky Baylor S3…Continue Reading How to Get Into Sponsorship Sales

Six Brand Activation Ideas that Soar

by Dawn Turner – July 2014 Over my years at American Airlines I was fortunate to be part of some great brand activation campaigns.  The following is a list of my favorite sports and entertainment marketing activations and other moments in general (in no particular order), followed by how partnerships can adopt some of the…Continue Reading Six Brand Activation Ideas that Soar

New Kid on the Sponsorship Block

by Clark McCormack – February 2014 As George Killebrew has taught us, you’re always learning in this business, assuming you want to stay in this business. So, after breaking into sponsorship sales with the Dallas Mavericks, I began collecting helpful tips for those of us who are the new kids on the sponsorship block. #1….Continue Reading New Kid on the Sponsorship Block