by Lauren Ward – August 2015 Fan loyalty is at the forefront of every team’s objectives. Loyalty is defined as “having or showing complete and constant support of someone or something.” Teams build loyalty in many ways: social media, events, player appearances and, of course, winning. Season ticket holders are a prime example of fan loyalty. They…Continue Reading 5 Best Practices to Create Loyalty with Corporate Partners
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
by John Dillon – November 2014 How do you win corporate partnerships? It’s no secret the world of marketing has become exponentially more complex over the last several years. Gone are the days of screaming your brand message through TV or radio, and expecting to hit exactly the target you wanted. As you look to take…Continue Reading Sponsorships: Win/Win Brand Partnerships
by Brooks Byers – October 2014 The Dallas Mavericks’ George Killebrew, the San Antonio Spurs’ Jeanne Garza and Baylor IMG’s Brian George shared advice and experiences in the sponsorship field at the Baylor S3 Club meeting on October 8th. Courtesy of Fox Sports Southwest and Fox Sports 1, we also provided some lucky Baylor S3…Continue Reading How to Get Into Sponsorship Sales
by Shane Hildreth – May 2013 Think back to your childhood. You’re playing with your friends in the front yard and a four letter word comes flying out of your mouth just as your mom walks outside. And just like that, you’re grounded. You knew you shouldn’t have said it, but it’s just a word…What’s…Continue Reading No…A Four Letter Word
by Tyler Epp – February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate focus on new revenue. Understandably, new corporate partners are often expected in order to reconcile revenue projections made during the sales process of a franchise or…Continue Reading Structuring corporate partnership departments to serve and sell