Sports Sponsorship & Sales (S3) Newsletter: The Relaunch

Sports Sponsorship & Sales (S3) Newsletter: The Relaunch
by Kirk Wakefield – May 2017

S3 Newsletter

May marked the relaunch of the S3 Newsletter–and the next issue could be starring you! Sign-up here to receive each issue via email, as well as to share news, such as:

  1. Moving: From one sports/entertainment related position to another
  2. Shaking:
    1. Promotions,
    2. Awards, or
    3. Other stupendous feats of possible interest to readers.

In in this month’s newsletter we learned of:

S3 Track Rebranding & New Faculty

To better align the curriculum with the needs of the industry, Baylor S3 now offers three tracks:  Ticket Sales, Strategic Partnerships & Branded Content, and CRM & Analytics. After completing her Ph.D. at Rutgers, Dr. Tyrha M. Lindsey-Williams joins the faculty in the Department of Marketing this fall to teach advertising & digital marketing as part of the partnerships track.

S3 Club Record

The S3 Club includes all junior & senior majors and underclassmen interested in S3. With 138 active members, we surpassed the previous high membership set the year before by over 50%. Thank you board members and alumni for your support!

S3 Placement

Thanks to our partners for another great year placing S3 students in careers & internships. See who went where here.

Want to be involved next year? Register now for January 2018 Pro Day & Board Meetings!  We are currently accepting new supporting and leadership partners.

AT&T Challenge Winners

As part of Pro Sales II with Dr. Lehnus, juniors teamed with AT&T to create strategic partnership solutions for the Dallas Mavericks to reach fans in Mexico. This year’s winners of the competition were Diane Siri, Dodge Bludau, Courtney Ulrich and Ian Young.

Special thanks to our judges: Bill Mosely (AT&T), Eric Fernandez (SportsDesk Media), David Peart (Root Sports), Travis Dillon (The Marketing Arm), George Killebrew (Dallas Mavericks), and Jason Cook (Baylor University).

 S3 Bright Futures Awards

In partnership with BBVA Compass Bank, S3 honors the female and male outstanding seniors with the #BrightFutures Award at the Senior Banquet. This year’s winners are Erika Moulder (SSE) and  Grant McLaughlin. Thanks to our guest speakers Sheiludis Moyett and Tuck Ross from BBVA Compass!  #LiveBright!

The Bright Futures Award goes to the male and female seniors who best exemplify the S3 values of WINS: Work ethic + Integrity + Networking + Spirit. Winners are honored at spring events, awarded plaques, and receive $1000 toward attending the Daniel Summit after completing one year in their careers in the business of sports.

 S3 Movers

  • Mitch Mann (2009) – Associate Athletic Director, Baylor Athletics
  • Tommy Wright (2011) – Marketing Sponsorship & Partnership Manager, Houston Space Center
  • Travis Gafford (2011) – Inside Sales Manager, Spurs Sports & Entertainment
  • Alex Karp (2012) – Senior Business System Analyst, Utah Jazz
  • Twila Mulflur (2015) – Client Support Coordinator, Stone Timber River
  • Hayley Di Naso (2015) – Hospitality Sales, San Francisco 49ers
  • Anthony Potts (2015) – BI Manager, Houston Dynamo

 S3 Shakers

  • Austin Flagg (2010) – Senior Manager, Business Development, PGA Tour
  • Blake Pallansch (2015) – Premium Account Executive, Tampa Bay Buccaneers
  • Austin Dinnes (2015) – Premium Account Executive, Tampa Bay Buccaneers
  • Nick Buckley (2016) – Account Executive, Membership Sales, Houston Rockets

Next month we will feature the Movers & Shakers of S3 Board Members–so share your news here! 

Special thanks to our premiere Leadership Partners, StubHub (Geoff Lester), Phillips 66 (Tami Walker) and Eventellect (Patrick Ryan)!

Bill Boyce NBA D-League Executive of the Year

Bill Boyce NBA D-League Executive of the Year

Bill Boyce has been a great friend and leader in the Baylor S3 community since the launch of the the Dallas Mavericks D-league team in Frisco. The Baylor S3 program selected Bill as one of our Chevrolet S3 Outstanding Board Members in 2012. We’re excited for him and certainly agree the League made an excellent selection!  

Below is the press release from the NBA.


TEXAS LEGENDS PRESIDENT BILL BOYCE NAMED

2013 NBA DEVELOPMENT LEAGUE TEAM EXECUTIVE OF THE YEAR

 

NEW YORK, June 12, 2013 – Texas Legends President Bill Boyce was today named the 2013 NBA Development League Team Executive of the Year, it was announced by NBA D-League President Dan Reed.  The NBA Development League Team Executive of the Year is determined by peer voting and teams are not allowed to vote for themselves.

“On behalf of the NBA D-League, I’m pleased to honor Bill Boyce with the Team Executive of the Year Award in recognition of the Legends’ impressive season in Frisco,” said Reed.  “Bill’s energetic and creative leadership in all areas of the business – ranging from innovative marketing partnerships, outstanding in-game entertainment, and deep community outreach in the Frisco area – has helped shaped the organization into one of the best in the league.”

Under Boyce’s leadership, the Legends entered into an historic marketing partnership with the state of Veracruz, Mexico, that was highlighted by “Veracruz Incomparable” being prominently featured on the front of the Legends jersey. The new multi-year agreement makes the historic state of Veracruz the first non-team city to have its name and slogan prominently featured on the jersey of a professional sports team. As presenting partner of the Legends, the team’s home arena is now called the “Veracruz Court at Dr Pepper Arena” with the Veracruz logo displayed on center court.  Additionally, Veracruz receives significant in-arena signage and television exposure throughout the Legends’ market through the team’s family of local television networks.

Boyce also was recognized for the team’s strong community presence, including its extensive local TV rights deals, which ensure that all Legends games are broadcast locally through a state-of-the-art, mobile production trailer. In addition, he also helped create innovative theme jersey nights to benefit local charities and entertaining game presentations, which have set new standards for the NBA D-League.

“It is a great honor to be named NBA Development League Executive of the Year,” said Boyce. “This award doesn’t represent one individual but the entire Legends family, including our players, coaches, business team, and, of course, our dedicated owners – Donnie Nelson, Evan Wyly, Sonny Xiao, and Eduardo Najera.”

Previous winners of the award are David Higdon (Bakersfield, 2012), Bert Garcia (Rio Grande Valley Vipers, 2011) and Jon Jennings (Maine Red Claws, 2010).

 

NBA Development League

The NBA Development League is the NBA’s official minor league, preparing players, coaches, officials, trainers, and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring 17 teams with direct affiliations to NBA franchises, the league offers professional basketball at an affordable price in a fun, family-friendly atmosphere. Thirty percent of players in the NBA at the end of the 2012-13 season boasted NBA D-League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. Fans can watch all NBA D-League games on nbadleague.com

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