by Kirk Wakefield – May 2017 S3 Newsletter May marked the relaunch of the S3 Newsletter–and the next issue could be starring you! Sign-up here to receive each issue via email, as well as to share news, such as: Moving: From one sports/entertainment related position to another Shaking: Promotions, Awards, or Other stupendous feats of possible…Continue Reading Sports Sponsorship & Sales (S3) Newsletter: The Relaunch
by Kirk Wakefield – December 2014 At the 2014 Sports Sponsorship & Sales (S3) Board Meeting held at McLane Stadium on the campus of Baylor University on November 11-12, Jose Lozano hosted a panel of fellow brand experts from the S3 Board to discuss, “How brands measure successful partnerships.” Not in the awareness business “We…Continue Reading How brands measure successful sponsor partnerships
by Kirk Wakefield – December 2014 The meeting for the Sports Sponsorship & Sales (S3) Board was held November 11th & 12th in Waco at the new McLane Stadium on the campus of Baylor University. The only of its kind focused on selling sports, the S3 major is a selective program in the Hankamer School…Continue Reading The 2014 S3 Board Meeting in Pictures
by Kirk Wakefield – January 2014 We hope you like the new look of the site that allows us to feature the most recent articles on top and to randomly display some of the 110 articles written in 2013 by leaders in the sports sales industry. You can pull up any month’s articles from the…Continue Reading Happy New Year! What’s New?
by Kirk Wakefield – November 2013 [dropshadowbox align=”right” effect=”lifted-both” width=”150px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Look for S3 State of the Sports Sales Industry Survey on December 1, 2013![/dropshadowbox]The 9th annual Sports Sponsorship & Sales 2013 board meeting was the largest to date. Look through the pictures below to find yourself (which is what so many…Continue Reading The Sports Sponsorship & Sales (S3) 2013 Board Meetings in Pictures
by Kirk Wakefield – August 2013 Since AT&T and the Dallas Cowboys have been great supporters of the S3 program since its inception a decade ago, apparently DFW reporters figure I might have some insight into the financial deal between the two on the naming rights. Although I’ve been quoted as saying it’s in the $18-20…Continue Reading Why the new AT&T Stadium is win-win for everyone