Day: January 11, 2013

by Wayne Guymon – January 2013 How do sponsors stand out from one another? As advertisers’ marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results.  Selling strictly media buys or signage assets is no longer sufficient.  By developing integrated partnerships, properties can help an advertiser’s messages stand out…Continue Reading The 3 Cs of Effective Media Partnerships