Presented by Baylor University’s Hankamer School of Business’ Center for Sales Strategy in Sports and Entertainment (S3E) and Anchor Branding
Eligibility: High School Students
How it works:
- The first 200 students to register by April 23, 2025 will be admitted. Registration is here.
- Students study the following chapters from the textbook Team Sports Marketing: Data Analytics, Selling Season Tickets, and Selling Partnerships.
- Students compete in Presentation Pro, Viral and Quantum Quiz (details below) using their knowledge of sports business as well as some sports trivia to win part of $25,000 in cash prizes.
Teams will be split into two divisions: 9-10th grade (8th grade allowed for high schools that include 8th graders) + 11-12th grade.
Each school can submit one team per division. Each team includes up to 4 students. A student can also register without a team or anyone else from their school participating.
Deadline to register: April 23, 2025
Download and share the flyer here.
Contact: Heather_Grover@baylor.edu
Immerse yourself in an exhilarating academic showdown featuring a March Madness®-style tournament bracket. In this thrilling competition, students will make a 5-minute presentation of their business ideas for how the Dallas Cowboys could utilize artificial intelligence (AI) to generate revenue.
Scoring rubric:
1 2 3 4 5 Scope of Project: Demonstrates understanding of the business and needs.
1 2 3 4 5 Approach to Analyzing the Project: Uses data and logical approach
1 2 3 4 5 Recommendation: Addresses expected results that will benefit the Cowboys
1 2 3 4 5 Clarity and Conciseness: Specific, understandable content; articulate, coherent delivery
1 2 3 4 5 Compelling: Presents recommendations persuasively and with conviction)
Total Score______
Challenge your knowledge and wits in a quiz race where you’ll face questions spanning various subjects, including data analytics, selling season tickets and sponsorships. How quickly and accurately can you navigate the depths of sports business against stiff competition?
Explore your proficiency in sports business while being challenged by social influence. This is our most popular competition as voted by participants!
Download a practice round here. View in Powerpoint – Presentation mode.
