Presented by Baylor University’s Hankamer School of Business’ Center for Sales Strategy in Sports and Entertainment (S3E) and Anchor Branding
Speakers include S3E alum now working for ESPN Events and the Dallas Mavericks
Eligibility: High School Students
How it works:
- The first 200 students to register by April 23, 2025 will be admitted. Registration is here.
- Students study the following chapters from the textbook Team Sports Marketing: Data Analytics, Selling Season Tickets, and Selling Partnerships.
- Students compete in Presentation Pro, Viral and Quantum Quiz (details below) using their knowledge of sports business as well as some sports trivia to win part of $25,000 in cash prizes.
Teams will be split into two divisions: 9-10th grade (8th grade allowed for high schools that include 8th graders) + 11-12th grade.
Each school can submit one team per division. Each team includes up to 4 students. A student can also register without a team or anyone else from their school participating.
Deadline to register: April 23, 2025
Download and share the flyer here.
Contact: Heather_Grover@baylor.edu
Schedule
April 30, 2025
8:30 AM Check-in (2nd Floor Mezzanine outside of 250)
9:00 AM Opening Ceremony (250)
9:30 AM Preparation Period
10:00 AM First Round – Presentation Pro Varsity Division (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
10:45 AM First Round – Presentation Pro Junior Varsity Division (250)
12:00 PM Lunch – Meet in 250 to walk over to East Village Dining Hall
12:45 PM Round of 8 – Presentation Pro All Divisions (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
1:30 PM Round of 4 – Presentation Pro (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
2:00 PM Finals – Presentation Pro (250), Quantum Quiz (250)–all other events closed
2:30 PM Award Ceremony
3:00 PM Event Ends
In this thrilling competition, students will make a 5-minute presentation of their business ideas for how the Dallas Cowboys could utilize artificial intelligence (AI) to generate revenue. Read more details here.
Challenge your knowledge and wits in a quiz race where you’ll face questions spanning various subjects, including data analytics, selling season tickets and sponsorships. How quickly and accurately can you navigate the depths of sports business against stiff competition?
Explore your proficiency in sports business while being challenged by social influence. This is our most popular competition as voted by participants!
Download a practice round here. View in Powerpoint – Presentation mode.
Take on the role of Atlanta Hawks Chief Revenue Officer. Answer hypothetical emails and make decisions on resumes. Those that respond most like the pros will win.
