Presented by Baylor University’s Hankamer School of Business’ Center for Sales Strategy in Sports and Entertainment (S3E) and Anchor Branding
Date: February 11, 2026
Eligibility: Teams will be split into two divisions: 9-10th grade (8th grade allowed for high schools that include 8th graders) + 11-12th grade. Each team includes up to 5 students. A student can also register without a team or anyone else from their school participating.
How it works:
- The first 200 students to register by January 23, 2026 will be admitted. Registration is here.
- Students study the following chapters from the textbook Team Sports Marketing: Data Analytics, Selling Season Tickets, and Selling Partnerships.
- Students compete in Presentation Pro, Viral and Quantum Quiz (details below) using their knowledge of sports business as well as some sports trivia to win part of $25,000 in cash prizes.
Deadline to register: January 23, 2026.
Contact: Heather_Grover@baylor.edu
Schedule
February 11, 2026
8:30 AM Check-in (2nd Floor Mezzanine outside of 250)
9:00 AM Opening Ceremony (250)
9:30 AM Preparation Period
10:00 AM First Round – Presentation Pro Varsity Division (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
10:45 AM First Round – Presentation Pro Junior Varsity Division (250)
12:00 PM Lunch – Meet in 250 to walk over to East Village Dining Hall
12:45 PM Round of 8 – Presentation Pro All Divisions (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
1:00 PM Baylor Admissions presentation for parents/advisors (143)
1:30 PM Round of 4 – Presentation Pro (250), Quantum Quiz (114), Man vs Machine (202), Viral (144), Sports Trivia (Mobile)
2:00 PM Finals – Presentation Pro (250), Quantum Quiz (250)–all other events closed
2:30 PM Award Ceremony
3:00 PM Event Ends
Study Guide
In this thrilling competition, students will make a 5-minute presentation of their business ideas for how the Texas Rangers could sell more tickets to weekday games.
Challenge your knowledge and wits in a quiz race where you’ll face questions spanning various subjects, including data analytics, selling season tickets and sponsorships. How quickly and accurately can you navigate the depths of sports business against stiff competition?
Explore your proficiency in sports business while being challenged by social influence. This is our most popular competition as voted by participants!
Download a practice round here. View in Powerpoint – Presentation mode.
Take on the role of Chief Revenue Officer of the Atlanta Hawks. Answer hypothetical emails to make business decisions that make the team money. Those that respond most like the pros will win.
Take an IQ test with a sports business twist. Buckle up–this one will require students to lock all the way in testing their working memory.
No practice round available.
Who doesn’t love trivia? We’ll dive into professional sports trivia in the NBA, NFL, MLB, NHL and WNBA. Whoever knows the most, scores the most points.
No practice round available.
