Hannah Franzen, Business Growth Strategist at Towny

“All of your passions can work together.”

-Hannah Franzen


Baylor grad, Hannah Franzen recently came back to campus as a guest speaker for a Business & Innovation LLC lunch-time talk.

As guests munched on salads from the local Mix Café, Hannah shared a story of growing up overseas and coming to the United States to finish out her high school studies. Since both parents were proud Baylor graduates, it wasn’t a far-fetched idea that Baylor would become Hannah’s college of choice. And because of her passion to aid development within communities, Hannah focused her concentration on entrepreneurship and economics.

While at Baylor, Hannah jumped in full throttle by participating in the Business Excellence Scholarship Team (BEST) Program, the CASE Competition and the New Venture Competition. Hannah was determined to go for all the opportunities she could. Admittedly, not every endeavor was a stereotypical success, but Hannah kept-on-keeping-on with the philosophy that failure is just simply information.

After graduation, Hannah traveled to Mongolia and worked with an anti-trafficking nonprofit. She then came back to the states and took on a leadership role at a San Diego church for a couple of years. Hannah explains, “Life doesn’t always look like you think it will look.”

As Hannah was trying to figure out what exactly her journey of entrepreneurship and economics would look like, she heard about Towny from a friend. She was intrigued by the company mission. Soon after, Hannah landed what she now refers to as “her dream job” with Towny.

Towny is currently in five US markets, with future expansion on the horizon. According to its website, Towny is on a mission to highlight the local businesses that cook your food, sell your unique clothes and wash your car. These are the businesses that you may have never previously noticed.

Towny is a consumer marketing app for locally owned businesses and banks. The idea is that Towny will provide a method for local businesses to regularly communicate sales and promotions with consumers. Consumer purchases not only support local businesses but also add up with a rewards program.  

For Hannah, Towny is a platform she can use to follow her passion to help build development within communities. Hannah’s philosophy is actually pretty simple… in order to be an entrepreneur, you have to learn from entrepreneurs. And the best way to learn from entrepreneurs is to talk to the business owners. As Hannah explains, “Every business has a story to tell.”

Hannah loves that she is able to help existing small business owners and at the same time bridge the gap between an old way of running a business with brick and mortar with a new way of running a business with technology. She believes you truly can connect the old with the new.

This is what Hannah’s journey of entrepreneurship and economics looks like right now. She takes pride in that she is helping to develop local communities one small business at a time. Hannah emphasizes, “If you think you have something valuable to offer, you probably do.”


For more information about the John F. Baugh Center for Entrepreneurship & Free Enterprise, please visit our website at baylor.edu/business/entrepreneur/.

 

Student Entrepreneurs, Sugar Lips

“I’ve learned that everyone is capable of more than they think.”

~ Kaitleigh Booth


In 1969, The Archies released a little ditty with a snappy beat and sweet lyrics. You may remember, the chorus…

Sugar, ah honey honey
You are my candy girl
And you’ve got me wanting you

Don’t you think this song is the perfect personification of a sugary-sweet kind of product line? Maybe something that’s made of sugar and honey. You know, maybe something called Sugar Lips.

We think so too!

You may be wondering to yourself, what in the world is this candy-inspired sensation called Sugar Lips.

Sugar Lips is the brainchild of Baylor freshman Lauren Evans. During the fall 2016 semester, Lauren was enrolled in Entrepreneurship 3301 (ENT 3301) in association with the Entrepreneurship Living-Learning Center.

While taking ENT 3301, Lauren and her fellow classmates read The One Thing by Gary Keller, Founder of Keller-Williams Realty International. The students were then assigned to teams and each team was asked to build a business. Thus, we introduce you to Sugar Lips.

Sugar Lips is a student-made lip cosmetic that exfoliates lips with cane sugar and moisturizes lips with honey and olive oil. The Sugar Lips mission is to create a high-quality and all-natural lip scrub at an affordable price that leaves customers with soft and supple lips.

All it takes is a quick “lip scrub” Google search to realize that lip scrubs are the latest must-haves for beauty routines. But what makes this sugary phenomenon so special?

According to Kaitleigh Booth the Chief Marketing Officer for Sugar Lips, regular lip exfoliating allows popular matte lipsticks to go on smoother and last longer. 

Kaitleigh also points out that there are a couple of things that set Sugar Lips apart from other popular lip scrubs. First, Sugar Lips is made up of all-natural and organic ingredients, hopping on the trendy, organic-beauty-products bandwagon. Fewer processed ingredients equates fewer irritations and adverse reactions. Second, Sugar Lips solves the unpleasant problem of dry and chapped lips. And third, Sugar Lips is right here on campus.

Initially, the Sugar Lips team goal was to acquire an “A” in the class. According to Mary Abrahams, faculty advisor to the Entrepreneurship LLC, Sugar Lips was definitely a successful startup business. Mary explained that the students pooled together their own money to fund the initial investment of $104. In the end, they were able to pay back their individual investments as well as make a profit.

It didn’t take long for this student-business team to realize that Sugar Lips may just be the start of something sweetly spectacular. Maybe, just maybe, they could expand Sugar Lips beyond the Baylor community. The team looked bigger…bigger as in the popular Saturday morning Waco Farmer’s Market.

This group of like-minded, budding entrepreneurs has big dreams, but there are some hurdles. Sugar Lips is considered a personal care product, meaning it is a cosmetic and subject to FDA rules and regulations. Before Sugar Lips can proceed with any expansion goals, FDA approval is a required.

Until then, the ladies of the Baylor community will enjoy being their best version of a sugar-sugar candy girl…with smooth lips.

Sugar Lips
Partnership with Chinaberry Boutique
Chief Executive Officer: Lauren Evans
Chief Financial Officer: Tristan Dunn and Jurong Chen
Chief Marketing Officer: Kaitleigh Booth
Research Development: Samantha Treadwell
Manufacture: Taylor Mitchell
Sales Manager: Toi Tennessee


For more information about Free Enterprise at the Baugh Center, please visit our website at baylor.edu/business/freeenterprise/.