“I’ve learned that everyone is capable of more than they think.”
~ Kaitleigh Booth
In 1969, The Archies released a little ditty with a snappy beat and sweet lyrics. You may remember, the chorus…
Sugar, ah honey honey
You are my candy girl
And you’ve got me wanting you
Don’t you think this song is the perfect personification of a sugary-sweet kind of product line? Maybe something that’s made of sugar and honey. You know, maybe something called Sugar Lips.
We think so too!
You may be wondering to yourself, what in the world is this candy-inspired sensation called Sugar Lips.
Sugar Lips is the brainchild of Baylor freshman Lauren Evans. During the fall 2016 semester, Lauren was enrolled in Entrepreneurship 3301 (ENT 3301) in association with the Entrepreneurship Living-Learning Center.
While taking ENT 3301, Lauren and her fellow classmates read The One Thing by Gary Keller, Founder of Keller-Williams Realty International. The students were then assigned to teams and each team was asked to build a business. Thus, we introduce you to Sugar Lips.
Sugar Lips is a student-made lip cosmetic that exfoliates lips with cane sugar and moisturizes lips with honey and olive oil. The Sugar Lips mission is to create a high-quality and all-natural lip scrub at an affordable price that leaves customers with soft and supple lips.
All it takes is a quick “lip scrub” Google search to realize that lip scrubs are the latest must-haves for beauty routines. But what makes this sugary phenomenon so special?
According to Kaitleigh Booth the Chief Marketing Officer for Sugar Lips, regular lip exfoliating allows popular matte lipsticks to go on smoother and last longer.
Kaitleigh also points out that there are a couple of things that set Sugar Lips apart from other popular lip scrubs. First, Sugar Lips is made up of all-natural and organic ingredients, hopping on the trendy, organic-beauty-products bandwagon. Fewer processed ingredients equates fewer irritations and adverse reactions. Second, Sugar Lips solves the unpleasant problem of dry and chapped lips. And third, Sugar Lips is right here on campus.
Initially, the Sugar Lips team goal was to acquire an “A” in the class. According to Mary Abrahams, faculty advisor to the Entrepreneurship LLC, Sugar Lips was definitely a successful startup business. Mary explained that the students pooled together their own money to fund the initial investment of $104. In the end, they were able to pay back their individual investments as well as make a profit.
It didn’t take long for this student-business team to realize that Sugar Lips may just be the start of something sweetly spectacular. Maybe, just maybe, they could expand Sugar Lips beyond the Baylor community. The team looked bigger…bigger as in the popular Saturday morning Waco Farmer’s Market.
This group of like-minded, budding entrepreneurs has big dreams, but there are some hurdles. Sugar Lips is considered a personal care product, meaning it is a cosmetic and subject to FDA rules and regulations. Before Sugar Lips can proceed with any expansion goals, FDA approval is a required.
Until then, the ladies of the Baylor community will enjoy being their best version of a sugar-sugar candy girl…with smooth lips.
Partnership with Chinaberry Boutique
Chief Executive Officer: Lauren Evans
Chief Financial Officer: Tristan Dunn and Jurong Chen
Chief Marketing Officer: Kaitleigh Booth
Research Development: Samantha Treadwell
Manufacture: Taylor Mitchell
Sales Manager: Toi Tennessee
For more information about Free Enterprise at the Baugh Center, please visit our website at baylor.edu/business/freeenterprise/.