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Prestigious Marketing Program Has Baylor Student on Madison Avenue

Taylor Dixon, a rising junior and double major in Marketing and Professional Selling, was recently selected to participate in the Direct Marketing Education Foundation’s (DMEF) 2012 Interactive Marketing Immersion Xperience (I-MIX). This prestigious program, which selects only 30 students from an international pool…Continue Reading Prestigious Marketing Program Has Baylor Student on Madison Avenue

Dixon Named to American Marketing Association Academic Council

Andrea Dixon, Ph.D., associate professor and the Frank M. and Floy Smith Holloway Professor of marketing at Baylor University’s Hankamer School of Business, has been named to serve on the Academic Council for the American Marketing Association (AMA). Dixon, who also is executive director of Baylor’s Keller Center for Research…Continue Reading Dixon Named to American Marketing Association Academic Council