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Passionate, Purposeful, Profitable – A Different Kind of Business Course

Baylor University’s Center for Professional Selling will offer a new course in Fall 2011 called Sales for Social Impact. This course comes on the heels of a generous grant from 3M, which encourages business schools to make a social difference in an area of need. Baylor undergraduate students with a wide variety of majors…Continue Reading Passionate, Purposeful, Profitable – A Different Kind of Business Course

Baylor University’s Dixon on Author Team for Strategic Sales and Sales Management Handbook

Leading academics in the field of sales and sales management, including Baylor University’s Andrea Dixon , have teamed to author the Oxford Handbook of Strategic Sales and Sales Management. The handbook, published by Oxford University Press and available now on Amazon.com…Continue Reading Baylor University’s Dixon on Author Team for Strategic Sales and Sales Management Handbook

San Diego Union Tribune Quotes Executive Director Andrea Dixon Regarding New Sales Center at the University of San Diego

“Our fundamental theories and foundations (in sales) are the same as in marketing: consumer behavior, issues of persuasion… It’s a legitimate area of study,” said Andrea Dixon, executive director of the 25-year-old Center for Professional Selling at Baylor University in Texas, which was the first US university to offer a major in sales…Continue Reading San Diego Union Tribune Quotes Executive Director Andrea Dixon Regarding New Sales Center at the University of San Diego