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Whether you know it or not, you play a vital role in market research almost every day of your life. Professionals from two marketing research firms, Decision Analyst and Research Now, discussed their understanding of marketing research as well as how to get a ……Continue Reading Professionals Discuss Do’s, Don’ts of Market Research

This month’s First Wednesday presented by the Marketing Department features a panel of speakers knowledgeable about the market research field. The event, sponsored by CASRO, the leading market research professional association, will be held on Wednesday, April 3, 2013 in Cashion 510. This panel presentation is the final First Wednesday event for 2012-2013….Continue Reading Market Research Panel to Jumpstart April in Hankamer

We’ve all heard of teachers who go the extra mile, but not very many who would travel from Waco to Atlanta, Ga., just to help their students compete in a professional selling competition. Charles “Chuck” Fifield, senior lecturer of marketing, was presented with the 2013 Academy of Marketing Science’s Outstanding Marketing Teacher Award in a ceremony on ……Continue Reading Fifield Honored for Teaching Methods

Baylor University’s Center for Professional Selling has received the 2012 All Star Award from Constant Contact Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses…Continue Reading Baylor’s Center for Professional Selling Named One of Constant Contact’s 2012 All Stars

Baylor MBA students Curtis Schroeder (Waco, TX) and Mark Tarro (Pawtucket, RI) represented Baylor at the 15th Annual National Collegiate Sales Competition (NCSC) at Kennesaw State University on March 1-4, 2013 and walked away with individual accolades and a 2nd place team finish….Continue Reading Baylor MBA Students Take 2nd Place at National Collegiate Sales Competition

Northern Illinois University (DeKalb, Illinois) hosted its third annual World Collegiate Sales Open (WCSO) this past weekend and Baylor University was again well represented among the finalists….Continue Reading Baylor Well Represented at Chicago-area Sales Competition

Corey Munn (’04) was recently promoted to Business Development Manager of 3M’s Electrical Markets Division in the Middle East and Africa; a promotion that has roots in Baylor’s Professional Selling Program. Long before Munn ever stepped foot on Baylor’s campus as an official student, he was “bleeding Baylor Green and Gold.”…Continue Reading Managing Sales Around the Globe

When the first round of the World Collegiate Sales Open (WCSO) began in the early Fall of 2012, there were over 300 students from around the world competing for 20 spots in the finals at Northern Illinois University in late February….Continue Reading ProSales Students Prepare for WCSO Finals

Like many students, junior Sean Fulton of Lubbock, TX joined a Greek organization as a freshman – not knowing what the next few years had in store. A short time after pledging, he overheard two seniors in the fraternity talking about their major….Continue Reading Progression of an IFC President

Throughout Baylor’s campus, there is no short supply of students leading an organization, team or group of students, working toward improving campus life, an organization, or a larger community. While leaders might be scattered across the Baylor campus, the discipline of Professional Selling is densely populated with leaders….Continue Reading Leaders in Professional Selling