DeAnn Bartlett

DeAnn Bartlett is a leader at VMware, where she joined in May 2021. She currently leads the Global Systems Integrator (GSI), Global Partner (GP), and Healthcare Partner Ecosystem Teams, contributing to VMware’s growth in the US, Canada, and Latin America.

In her role, DeAnn partners with sales leadership, business units, and specialist teams to drive strategic wins with advisory, managed services, and consulting partners. She focuses on achieving wins in global, enterprise, and healthcare accounts, develops and executes go-to-market strategies, increases mindshare with partner executives, and delivers sales results.

Before VMware, DeAnn had a background in IBM sales, particularly in global manufacturing accounts. She is a Baylor University graduate with a BBA in Marketing and Management. DeAnn appreciated summer school at Baylor for providing a relaxed environment to connect with professors and learn from their experiences.

Her greatest accomplishments include being recognized as the Sales Leader of the Year both globally and regionally due to her team’s work in winning new business with new accounts. She has also worked with customers to create innovative solutions, such as ticketless travel, that changed the industry. On a personal note, she values her successful, happy, and kind children.

DeAnn is involved with the National Charity League, where she and her daughter have learned and developed valuable skills. They work together on projects and initiatives, providing a rewarding experience.

Her advice to students is to stay focused on helping customers achieve their business goals without sacrificing their reputation (brand) for short-term wins. She emphasizes the importance of creating teams with good friends you trust, value, and learn from.

These insights from experienced professionals provide valuable guidance for those pursuing careers in sales and leadership.