Baylor ProSales Announces Results of Baylor Business Capability Competition (BBCC)
Baylor’s Center for Professional Selling is proud to announce the winners of the 2025 Baylor Business Capability Competition (BBCC) — one of six internal sales competitions hosted annually in which all ProSales students compete. The BBCC is held during the ProSales Top Gun training program, which takes place the week before the academic semester begins. During this week of developmental activities, more than 200 executives engage with ProSales students.
In the BBCC competition, specifically, student teams were told that they made the “short list” of companies being considered as a business partner after their engineering team submitted the required specifications for a contract’s technical requirements. Each team delivered a five-minute presentation addressing:
- Individual and team differentiation, highlighting each member’s unique contributions
- Evidence of contextual intelligence
- Approach to strategy development versus execution
This year’s BBCC featured 159 students across 25 teams, balanced by academic year (freshmen through seniors) and gender. Team GPAs were normalized to ensure fairness. Participants competed in four rooms with 52 judges, comprised of business executives from ProSales Silver+ Corporate Partners and Baylor ProSales faculty.
The top-ranked team from each room competed in the BBCC finals. The winning team for this year’s BBCC includes Ava Truan, Matthew Mikolajczak, Brock Domen, Joseph Lyons, Luke Tiernon, Emily Jones (pictured here, in order):
Team captain Emily Jones reflected on the experience, saying: “The BBCC competition challenges students to think critically about their individual strengths, how they fit within the context of a team, and how they complement other team members. Understanding the concept of contextual intelligence was key as we developed and delivered our presentation. We continually came back to the question of how we can use our unique gifts and abilities to enhance each other’s strengths. My takeaways on leadership, team dynamics, and unity are lessons I will carry with me into my sales career!”
Building out a systematic learning and development program for ProSales drives the faculty team to continue to innovate with this mission in mind.
“We introduced BBCC last year to help students learn how to differentiate both individual and team contributions,” said Dr. Andrea Dixon, executive director of ProSales. “Articulating these distinctions across organizational levels is a vital skill for future roles in sales and leadership.”
About the Center for Professional Selling
Dedicated to excellence in sales education and based in the university’s Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://sites.baylor.edu/prosales/.