Baylor ProSales Takes a Top Finish in Indiana

Last week, Baylor University took the 2^nd place team finish at the 2024 National Team Selling Competition (NTSC) hosted by Indiana University-Bloomington. Student teams from 24 universities participated in the NTSC where they represented a technology and engineering company who offers state-of-the-art in-store customer loyalty technology. Wilson Feezel, Elana Norman, and Carina Starr, all seniors in Baylor’s Professional Selling major and program (ProSales), represented Baylor in this team-based competition. The Baylor team was coached by Dr. Stephanie Mangus, alongside student coaches, Sydney Pjesky, Tanner Moore, and Kate Sralla.

After two days of competitions involving sales exchanges with executives from Altria and Nucor, the Baylor team took the second-place finish overall. Senior Carina Starr was delighted with both the preparation process and the result, “NTSC has been the most rewarding team project I have ever worked on. We had two weeks to prepare for this competition and identify how we were going to go about our first and second appointments. I wanted to challenge myself and improve my skills as I played the role of a financial expert responsible to articulate the financial impact our product would have for our customer. Our team was able to uncover the needs of our buyers while adapting on-the-fly to difficult objections. I’m glad to see our hard work pay off!”

Serving as the coach for this particular competition (for Baylor and for her previous university employer) for eleven years, Dr. Mangus acknowledged the special nature of our Baylor students, “Coaching students for external sales competitions is a joy. Baylor ProSales students are bright, driven, and in pursuit of excellence in all they do. The competitors and student coaches are so invested that it leads to a sense of teamwork and camaraderie that is reflected in a fun learning and work environment. This year’s competitors worked through significant challenges in the preparation process. Still, they did not miss a step in adapting and persevering, ultimately becoming one of the top-ranked collegiate sales teams in the country.”

The 24 participating universities included Ball State University, Baylor University, Brigham Young University, Colorado State University, East Carolina University, Florida International University, Indiana State University, Indiana University, Marian University, Michigan State University, Northern Illinois University, The Citadel, University of Arizona, University of Central Missouri, University of Florida, University of Kansas, University of Nebraska. University of New Mexico, University of Richmond, University of San Diego, University of Wyoming, Villanova University, Weber State University, and Winona State University.

About the Center for Professional Selling
Dedicated to excellence in sales education and based in the university’s Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://sites.baylor.edu/prosales/.