Baylor ProSales analyzes AI at 40th anniversary symposium

Baylor ProSales marked 40 years as a renowned sales program Friday, hosting a research symposium with 48 marketing and sales scholars from seven countries who gave input on how artificial intelligence will impact sales.

Because of AI’s market growth — projected to hit 4.8 trillion by 2033, according to UN Trade and Development — the anniversary symposium invited Baylor and other universities’ staff to research and present ideas on the ways AI will change business communication, strategy and employment rates.