Baylor ProSales Announces the Results of the 2024 BBEC Competition
Baylor’s Center for Professional Selling is excited to announce the winners for the 2024 Baylor Business Ethics Competition (BBEC), a ProSales program-specific competition designed to challenge ProSales students with ethical dilemmas evident in sales and distribution. This year’s case challenged students to address the ethical issues associated with requiring Enterprise-level sales representatives to play a role in covering the company’s trade show booth at the Consumer Electronics Show (CES) where most foot traffic represents small-and medium-sized organizations.
The ProSales BBEC engaged 135 students on 34 teams. Students were assigned to their competition teams to ensure that each team included freshmen/sophomores, juniors, and seniors as well as both males and females. Team-level GPAs were normalized across the teams for fairness. The top four winning teams for this year’s BBEC include:
- Rocky Holloway, Megan Pautler, Nicole Jones, & Charlie Everroad (pictured above)
- Chase Gorman, Celeste Derstine, Stephen Murray, & Josie Rice
- Audrey Williamson, Blaine Law, Piya Patel, & Andrew Tang
- Chloe Kelly, Jonny Caruana, Avery McGlothlin, & Walker Sims
Top individual speakers were Piya Patel, Chloe Kelly, Rocky Holloway, and Josie Rice (shown at right) who were chosen by their room judges. Participants competed in four rooms with five judges per room, comprised of sixteen business executives and four Baylor ProSales faculty and staff members.
“I’m blessed to have had such a talented team. My strategy was to drive and empower them to do their best work by initiating ideas and encouraging refinement as a group. We kept our concepts simple and focused on core objectives, while also challenging each other constructively. This approach led to thoughtful solutions and clear presentation language. We avoided flashiness, focusing instead on completing the job to be done through a series of clearly defined goals,” shared Rocky Holloway, captain of the 1st place team.
Having been a part of the first-place team during the 2023 BBEC, Chloe Kelly noted, “I am so thankful for the honor to be recognized as a top speaker in the BBEC. It is so important as aspiring sales individuals that we are able to properly articulate a position that best represents our personal ethics. Joining ProSales freshman year, I never could have imagined that I would be someone who would feel confident and purposeful when it comes to presentations.”
About the Center for Professional Selling
Dedicated to excellence in sales education and based in the university’s Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://sites.baylor.edu/prosales/.