Baylor ProSales Announces the Winners of the BBBD Sales Competition

The Fall 2024 semester kicked off quickly in Baylor’s Professional Selling (ProSales) program and ProSales students participated in a week-long Top Gun Training program involving several hundred executives in the week before classes. ProSales students also participated in a competition, the Baylor Business Capability Competition (BBCC), during that week. Then, on the first day of classes, ProSales students participated in the Baylor Business Business Development (BBBD) competition, an experiential learning exercise focused on pre-call planning and the business development steps of the sales process. ProSales is pleased to announce this year’s BBBD winners.

The BBBD competition engaged 131 ProSales majors who established strategies for identifying prospective corporate buyers for Morley’s Meetings and Incentives. Students developed pre-call plans for contacting prospects and initiating contact via telephone and email. Their goal: to obtain a meeting to discuss how Morley enhances productivity and accelerates revenue growth through stronger engagement among company’s sales teams.

The top ten individual finishers included:

  1. Colt Lychner
  2. Sage Folsom
  3. Anthony Amesti
  4. Chloe Kelly
  5. Kate Sralla
  6. Katie Boatwright
  7. Tatum Reeves
  8. Tyler Kelly (missing from photo)
  9. Ryan Shellberg
  10. Lucas Kampman

“Proper preparation is what sets apart the best salespeople from the rest. BBBD trains its competitors to take a deep dive into the prospecting process and how to effectively target the best possible partnerships. Being knowledgeable about your clients and what their needs are allows you the bring value to them quicker. Competing in BBBD has honed my skills when it comes to call preparation and I’m sure I will use these vital skills in my career,” noted Colt Lychner, the first-place finisher in this competition.

To provide student feedback, 88 executives participated as virtual judges where they accessed all competitor materials (pre-call plans, voice mails, emails) on a secure website. These business executives used standardized scoring rubrics to assess six competitors. After completing their judging assignments, executives were able to view all of the competitors’ materials as they consider their hiring priorities. Cash prizes are awarded to top performers.

“The semester is off to a fast start with our ProSales students completing two sales competitions in two weeks – the first during the week before classes began and the second on the first day of the semester. Engaging our students quickly in the learning process helps them prepare for the Fall recruiting season where 85% of our students are signed for a full-time or summer internship position before Christmas. It’s exciting,” said Dr. Andrea Dixon, executive director of the Center for Professional Selling.

About the Center for Professional Selling
Dedicated to excellence in sales education and based in the university’s Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://sites.baylor.edu/prosales/.