Baylor’s Center for Professional Selling Named One of Constant Contact’s 2012 All Stars

Baylor University’s Center for Professional Selling has received the 2012 All Star Award from Constant Contact Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits who are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. The Center for Professional Selling’s results ranked among the top 10% of Constant Contact’s international customer base.

Constant Contact customers using either the company’s Email Marketing or EventSpot tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

• Level of engagement with email campaigns and events
• Open, bounce, and click-through rates
• Event registration rates
• Use of social sharing features
• Use of mailing list sign-up tools
• Use of reporting tools

“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize Baylor’s Center for Professional Selling as an All Star, and to be able to shine the spotlight on its achievements in 2012.”

About the Center for Professional Selling
Dedicated to excellence in sales education and based in the university’s Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://hankamer.baylor.edu/prosales.