Year: 2011

Leading academics in the field of sales and sales management, including Baylor University’s Andrea Dixon , have teamed to author the Oxford Handbook of Strategic Sales and Sales Management. The handbook, published by Oxford University Press and available now on Amazon.com…Continue Reading Baylor University’s Dixon on Author Team for Strategic Sales and Sales Management Handbook

Eight Baylor students used their spring break to develop their careers by attending the 13th Annual National Collegiate Sales Competition hosted by Kennesaw State University in Kennesaw, Ga. While two of the eight Baylor students competed, all of the eight students had the opportunity to…Continue Reading Professional Sales Students Compete in National Collegiate Sales Competition

A Baylor Graduate of 2009 is taking the transition from student to colleague in stride. As the new assistant director for the Keller Center, a division of Baylor University that researches buyer-seller relationships in real estate, Curtis Schroeder will be working alongside…Continue Reading Assistant Director Curtis Schroeder Recognized in Baylor Lariat

“Our fundamental theories and foundations (in sales) are the same as in marketing: consumer behavior, issues of persuasion… It’s a legitimate area of study,” said Andrea Dixon, executive director of the 25-year-old Center for Professional Selling at Baylor University in Texas, which was the first US university to offer a major in sales…Continue Reading San Diego Union Tribune Quotes Executive Director Andrea Dixon Regarding New Sales Center at the University of San Diego