DIGITAL MARKETING CHAMPIONSHIP
Welcome to the prestigious National Collegiate Digital Marketing Championship, an event that not only celebrates young minds but also serves as a pivotal platform for fostering integrity within the digital marketing industry. Our commitment to instilling integrity resonates through every facet of the competition – from the meticulously designed scoring rubrics, which incorporate a dedicated integrity component, to the thought-provoking insights shared by our esteemed keynote speakers.
Ultimately, our focus lies on the students who join in this exhilarating journey. Here, individuals from diverse educational backgrounds converge to showcase their talents, vying for more than just accolades; they seize the opportunity to demonstrate their worthiness for the most coveted professional opportunities across the nation. Join us as we embark on a quest to reshape the landscape of digital marketing, one anchored in integrity and driven by the potential of exceptional student competitors.
PARTICIPANTS
April 10-11, 2024
Baylor University – Waco, TX
The championship will be awarded to the school with the highest ranking performances across each division. Students are not required to participate in more than one division.
ELIGIBILITY: Juniors and seniors currently enrolled in a U.S college or university are eligible. Students may or may not have a faculty or staff sponsor.
DIVISIONS
PRESENTATION PRO
Participation: 1-6 students per school in a single entry.
Immerse yourself in an exhilarating academic showdown featuring a 32-school March Madness®-style tournament bracket. In this thrilling competition, students will deliver captivating 10-minute presentations, either individually or as part of a team, showcasing their expertise and innovation in a battle for intellectual supremacy.
QUANTUM QUIZ
Participation: Individual attempts
Challenge your knowledge and wits in a 30-minute competition where you’ll face questions spanning various subjects, including web design, analytics, on and off-site SEO, paid search, display advertising, email marketing, social media online reputation management, mobile marketing and digital strategy. How many questions can you conquer as you navigate the depths of digital marketing intricacies within this limited timeframe?
MAN VS MACHINE
Participation: Solo and group participation
Engage in an electrifying showdown vs AI-powered “clients” in this innovative competition. Unearth your strategic brilliance as you tackle unforeseen challenges in digital marketing campaigns, pitting your human ingenuity against the AI’s surprising dilemmas for the ultimate victory.
GOING VIRAL
Participation: 1-2 students per attempt
Explore your proficiency in social media dynamics. Delve into the art of orchestrating an impactful social media campaign by skillfully navigating through a myriad of channel choices, curating compelling content, and precisely targeting the ideal audience.