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Leveraging digital marketing and media strategies
by Anita Sehgal - February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring (More)
Establishing Your Personal Brand
by Ken Troupe - February 2013 What does your Twitter, LinkedIn and Facebook say about you? A brand is “a type of product manufactured by a company under a particular name.”  But what about your persona (More)
Social media in the NFL: Strategy and tools
by Nick Schenck - March 2013 At the Houston Texans, we publish content on three times as many platforms as we did in 2010. Through Facebook, Twitter, Google+, Instagram, Foursquare and Pinter (More)
What does your Twitter and LinkedIn say about your personal brand?
by Ken Troupe - March 2013 Last month we talked about the importance of laying t (More)
How NOT to run a team Twitter account
by Matt Briggs - March 2013 Newcastle United fans have their say on club’s Twitter use Newcastle United supporters – a passionate bunch. Digital communications is now the front line of fan engage (More)
Can social media make or break interview chances?
by Jeannette Salas - April 2013 Social Media, Networking, Common 1st Year Mistakes, and Tips for Success Social media shows up in the most unusual places Employers frequently search candidates on (More)
How Will Teams Stay Personal In This Social Media Era?
by Bryan Apgar - May 2013 Look at these “kids” these days; all they do is tweet, text,  and Facebook each other and don’t get out and do anything together. Some even sit in the same room texti (More)
Does using social media in selling increase performance?
by Wayne Guymon - October 2013 Social Media is all fun and no work, right?  Those “millennials” are always on their phones, checking Facebook and “LOL’ing” with their friends.  It always seems to be “twee (More)
How Can Teams Use Social Media To Build Brand, Develop Fans & Tell Their Story?
by Neil Horowitz - February 2014 Before the days of social media, the frequency and avenues of touch points between brands and consumers, and teams and fans, were few and far between. Beyond media br (More)
#LoveJu: How Juventus & Jeep Partner to Target the Digital Fan
by Alex Stewart - March 2014 #LOVEJU Juventus, la Vecchia Signora of Italian football, may be one of the most established brands in Italy, but she recently showed the sort of innovative approach to earned media that many newer, more agile brands co (More)

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