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Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakef (More)
The Sports Strategy & Sales (S3) Program Expands!
S3 in LA circa 2009 When the S3 program launched in 2004 we were—and are—the only academic program (More)
Baylor S3 Shifts Gears
by Kirk Wakefield - July 2018 Change is good. We can say, "One day...." or "Day one...." Around here, everyday is Day One. What's changing with Baylor S3? More)
Want a QUICKWAY for a great activation strategy?
by Itzayana Aguirre - February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, s (More)
Are Silicon Valley Teams as Data-Driven as You'd Expect?
by Brad Sherrill - October 2017 With Apple's headquarters right down the street, you would expect the teams in Silicon Valley to be digitally-savvy and data-driven. We were not disappointed, as the t (More)
The 3 Cs of Effective Media Partnerships
by Wayne Guymon - January 2013 How do sponsors stand out from one another? As advertisers' marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results (More)
Empower your players
by Eric Kussin - June 2013 Corey Gaines, head coach of the WNBA’s Phoenix Mercury, runs a fantastic clinic each season for local coaches. A great college and pro player himself, Corey always t (More)
Show me the money? The truth behind effective sales commission plans
by Jeff Tanner - July 2013 Are salespeople motivated just by the $ sign? Perhaps the greatest myth in sales is that salespeople are only in it for the money, especially when it comes to s (More)
Richard Sherman, The Craziest Player at the Super Bowl?
by Deven Nongbri - January 2014 We're all probably a bit tired about hearing of Richard Sherman and his outburst in the NFC Championship  game. His seemingly angry rant rankled a lot of folks and stirred (More)
Outbound ticket sales: How to create a sales playbook to maximize sales
by Mark Washo - April 2014 As NCAA programs continue to adopt more revenue-generating practices, activating an outbound ticket sales program appears simple.  Hire entry level sports management grads, pr (More)
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