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Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakef (More)
The Sports Strategy & Sales (S3) Program Expands!
S3 in LA circa 2009 When the S3 program launched in 2004 we were—and are—the only academic program (More)
How Sales Management in Pro Sports Can Catch Up to Corporate America
Why do parents, teachers, politicians, managers and salespeople continue bad practices? Four reasons and the ways we express them are: We do what got done to us and assume it was best practice. "Look at me, I turned out OK didn't I?" (More)
Want a QUICKWAY for a great activation strategy?
by Itzayana Aguirre - February 2018 Sponsorship Shorts: QUICKWAY Wesley Abercrombie (S3, 2017), the General Manager for Partnership Sales at Southeastern Louisiana University Athletics, s (More)
Spurs Share Values & Insights with Baylor Sports Sponsorship & Sales (S3)
by Brad Sherrill - September 2017 What can we learn from the Spurs organization? The Spurs were the first organization contacted before the S3 program launched in 2004. We often say that the Spurs o (More)
The 2012 S3 Board Meeting: In Pictures
by Kirk Wakefield - October 2012 The 2012 S3 Board Meeting kicked off on Tuesday afternoon (October 16) with the Ultimate Sales Panel, led by More)
How to turn ad agencies into influencers, allies, and advocates
by Bill Boyce - January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, unde (More)
Welcome to the Sports Sponsorship & Sales (S3) Report
by Kirk Wakefield - January 2013 Join the S3 Community to: Participate: Join the discussion on our LinkedIn group:More)
No…A Four Letter Word
by Shane Hildreth - May 2013 Think back to your childhood. You’re playing with your friends in the front yard and a four letter word comes flying out of your mouth just as your mom walks outside.  (More)
Why aren't sports teams building the most popular Pinterest boards?
by Kirk Wakefield - May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to (More)
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