Tags » sponsorships

Next »
Posts
Baylor S3 Welcomes New Director | Kicks-off S3 Zoom Class Reunions
Welcome to the new S3 Director S3 Alumni + Business Professionals: Would you like to be involved in S3 this coming school year? Dr. Lane Wakef (More)
What drives fan passion?
by Kirk Wakefield - January 2013 What makes a passionate fan? A passionate fan devotes heart, mind, body, and soul to the team. The consequences of a passionate fan base are increased ticket, media (More)
How to turn ad agencies into influencers, allies, and advocates
by Bill Boyce - January 2013 If sponsorship salespeople want to turn advertising agencies into advocates, we must understand their needs like any other relationship. How do we do that? First, unde (More)
The 3 Cs of Effective Media Partnerships
by Wayne Guymon - January 2013 How do sponsors stand out from one another? As advertisers' marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results (More)
Structuring corporate partnership departments to serve and sell
by Tyler Epp - February 2013 Service or new sales first? Every franchise experiencing a significant internal leadership change or external threat like the recent recession sees an immediate foc (More)
Leveraging digital marketing and media strategies
by Anita Sehgal - February 2013 As organizations continue to utilize sports sponsorships and activation within their marketing mix, they are also faced with the ongoing challenge of ensuring (More)
Soup for you!
The Original Soup Nazi by Phillip Grieco - March 2013 It’s been nearly 18 years since the famous Seinfeld Soup Nazi episode aired. (More)
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus - March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU '94), then Director of Corporate Partnerships for AT&T (More)
Amplifying our VOICE: How Sprint Leverages 'Unlimited' Content and Why Teams Could Do It Even Better
by Phillip Grieco - June 2013 Couch vs. Run? Recently I was lounging on my couch after dinner, debating whether to make the effort to get to the gym or go outside for a run. You can imagine which one (More)
Be Sure to Drink your Ovaltine (and other sponsorship lessons from A Christmas Story)
by Drew Mitchell - June 2013 A crummy commercial? A Christmas Story is one of my favorite classic holiday movies, an opinion likely shared by many of you given how it seems to run 24/7 on T (More)
Next »

1 thought on “Getting Started!

Leave a Reply

Your email address will not be published. Required fields are marked *