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How to manage the new generation of sellers
by Murray Cohn - January 2013  Part 1 "I want it all. I want it now." On a recent team visit I met an entry level ticket seller who’d been there two months.   He said, "Murray, I am ready to (More)
The 3 Cs of Effective Media Partnerships
by Wayne Guymon - January 2013 How do sponsors stand out from one another? As advertisers' marketing and branding objectives expand beyond simple metrics, properties must find new ways to deliver results (More)
S3 Alumni Spotlight: Taylor Bergstrom, Texas Rangers
by Jennifer Macintyre - February 2013 More)
March Madness! Selling sports, sponsorships, social media platforms, and your personal brand
by Kirk Wakefield - March 2013 Brittney Griner Sells No one rises above everyone else like Brittney Griner. She's the tall one in the picture. Brittney has scored over 3000 points (currently 4th (More)
How has social media changed consultative selling?
Monika Fahlbusch[/capti (More)
The AT&T Challenge: Innovative teaching tool brings ideas to life for brands and teams
by Darryl Lehnus - March 2013 The AT&T Challenge: The Beginning The AT&T Challenge is the brainchild of Eric Fernandez (BU '94), then Director of Corporate Partnerships for AT&T (More)
Here's a method to turn sponsorship assets into answers
by Bill Glenn - April 2013 Assets or answers? [dropshadowbox align="right" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]Selling Blind (More)
Do you need a blueprint for executing sales events?
by Deno Anagnost - April 2013 The secret to success with sales events is paying attention to detail and then follow-through, as we discussed in our More)
Sales Training: How to Handle Objections
by Sean Ream - May 2013 Handling Objections How often do you hear the proud statement from a sales representative, “I just had a great conversation, they are definitely going to buy.”  A natural respons (More)
Why aren't sports teams building the most popular Pinterest boards?
by Kirk Wakefield - May 2013 Why your digital marketing manager should be all over Pinterest The majority of Pinterest users are women (about 2/3rds). What should this tell teams? A great way to (More)
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